VIDEO – Mystery vs. Self Sabotage: Marketing Hereditary and Ocean’s 8

Hereditary and Ocean's 8 have been marketed in very different ways
Hereditary and Ocean’s 8 have been marketed in very different ways

This week, it’s a tale of two marketing campaigns. Sundance horror Hereditary and diamond heist caper Ocean’s 8 took very different approaches to selling their very different films. In the former case, the trailers concealed many of the biggest surprises to great effect, while Ocean’s 8 decided to spoil one of its major revelations at the earliest possible opportunity.

In this video, I take a look at the two different marketing campaigns and discuss my frustration at the things Ocean’s 8 got so wrong in its series of trailers.

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How do you feel about the different marketing approaches of Hereditary and Ocean’s 8? Let me know in the comments section and be sure to subscribe to The Popcorn Muncher on YouTube.

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